The headline toolkit for health and community teams
by Cynthia Marinakos
$0
Your headline is the first thing people see. If it's weak, nothing else matters.
If you work in health or community services, you know the problem. You spend time creating content that genuinely helps people... then nobody clicks it.
Not because the content is bad. Because the headline buried it.
This toolkit fixes that. Fast.
What you’ll learn
A simple 3-step method to fix any weak headline in minutes
How to spot exactly what's not working — and why
Templates built for health and community service content
Word banks organised by what you want your headline to do: inform, reassure, guide, or build trust
An AI prompt pack so you get useful options, not generic ones
A one-page cheat sheet to keep open whenever you write
Who this is for
People working in health services, community organisations, allied health, primary health networks, and government health teams who write content for patients, clients, carers, or the public.
See it in action
Before: Enhancing community engagement through strategic initiatives
After: 3 ways to get involved in your local community
That fix took 2 minutes. This toolkit shows you exactly how.
Who this is NOT for
People who prefer clickbait. People who want a headline without thinking. Anyone who doesn't care about their reader.